
Perhaps the biggest threat to the traditional yellow taxi industry doesn’t come from the newly emerging competition, but from the simple fact that riders are searching for comfortable and convenient rides. Passengers are going to gravitate towards the service that fits these needs and offers them the ability to be productive, even while in the backseat of a taxi. This has led the taxi industry to search for improvements within the taxi experience that would draw in and keep their customers.
Like any service and business out there, the taxi industry took a good look at what was working well and what wasn’t. One area that received quite a bit of feedback from both drivers and passengers was the Taxi TV that has been embedded in the back of yellow taxi cabs across New York for a good decade. While the idea of having a tv in a taxi sounded like a good idea at the time, it slowly turned into something that annoyed passengers with their repetitive ads and inability to turn off or mute. To replace the tvs and to offer passengers a more desired high-tech experience, the taxi industry is rolling out a new gadget in 2017: tablets.



